What Women Must Know About Personal Branding
Personal branding is not just important for self-employed women: it’s important for anyone who wants to progress in her career. In fact, it’s essential if you want to find someone to sponsor you.
The Likeability Conundrum
All successful women in business will have heard things said about them. The story goes that if you are a woman, you can’t be nice and good at what you do. Promoting yourself, which is often essential, does not fit with the societal norm of being nice. A strong personal brand can help people recognise your skills and accomplishments without the need for blowing your own trumpet. The Institute for PR says having a strong personal brand can be an important differentiator in a woman’s success.
What Does It Mean?
How do you go about defining your personal brand? Let’s break it down to internal and external. External is easy – the way you dress, your make-up, the way you speak, your overall presentation.
Internal – no one else can see this, but it’s about your vision for the future, your self-perception and the way you identify yourself. It’s about knowing and understanding what you really value and staying true to that. You may find you need some help with this so you can work out exactly what you want, so consider a branding agency Gloucestershire. There are some excellent ones, so it’s not all about travelling to the capital.
Can You Do It Alone?
Maybe, but why not engage expert help? Consult a branding agency such as http://www.reallyhelpfulmarketing.co.uk/brand-development/ for some advice on to how to go about it.
Sponsorship vs Mentorship
If you’ve always thought you needed a mentor rather than a sponsor, maybe it’s time to re-think. Mentors have mentees – sponsors have protégées. You already sound more successful. More importantly, a sponsor has a vested interest in your success and will directly promote you. Don’t ditch your mentor, though. There’s definitely a place for them, and maybe think about a coach too.
Your personal brand may be the difference between a good and great career. Think about it. Remember how rebranding has gone wrong with some companies (think Royal Mail to Consignia), so make sure you get it right first time round. With the right help and support, you can do it and your career can really fly.