When it comes to having a business website it is important to ensure that it is working hard for you and bring you in enquiries that you can convert into sales. In order to ensure that your website is doing this you should assess the enquiries and sales that you get through your website at least on a six month basis.
If you find that your enquiries and sales slow down it could mean that your website needs to be updated perhaps with new content or you may want to look at a website redesign. The best way to complete this is in conjunction with a Gloucester Website Design to ensure that you are including all the necessary elements and attracting your desired customers.
Here are a few steps that you might want to follow to provide you with information to pass on to your website design company.
Your old website is your biggest asset when it comes to figuring out what has been working and what you need to amend. You can use a variety of different tools such as Google Analytics and heat or scroll maps to identify the pages and areas of your website that attract the most traffic and those which are effectively dead space areas. You can then collate together all of this information and look at drafting out the plan for your new website design. A Gloucester Website Design can help you with this.
Working out what you want from your website is the next step to help determine the type of content that you will include as well the structure and mechanisms that will be needed in the back end of the website. For example, if you are looking to sell products online you will need to have a shopping cart plugin included on your website as well as means for people to pay for the products. Equally if you want your website to be more a gallery and information base for the types of services that you provide, you may want to have a more prominent blog page that you regularly keep updated with industry related news that will help to promote you as an expert in your field of work.
The more research you can conduct on the types of customers that buy your product or use your services the better as this will help to give you a clear picture of their buying habits and their demographic information which means you can make sure that you are producing a website and content that appeals to them.