How to put a candy store? Is it a good business idea? Indeed, it can be very viable considering that very few people can resist the temptation of a sweet because it is a product that most people consume although for this same reason there is more direct and indirect competition, such as supermarkets. But today you will learn how to make your own candy business succeed.
In general, a candy store can make profits of more than 30%; Very similar to the dessert business, with a recovery time that can be around a year or less, everything depends on your location and strategy. But keep this in mind when making your business budget.
What can be sold in a candy store?
- Chocolates: in different presentations
- Candies: stuffed, traditional, chewable, without sugar
- Walnuts: peanuts, pistachios, almonds
- Chewing gums
- Typical sweets
- Silicone molds, aluminum, for cupcakes
You may interest: How to assemble a hardware store
Important factors when putting a candy store
Location: The place where you plan to place your candy store, must have a minimum of 3 square meters and be suitable for storage of the product. This will be decisive not only for the quality of your sweets but also for the respective permits and licenses of health and civilians.
In addition to this, the central and busy of the area is very important. Also, check what your competition is and how far away you will be from it.
Strategy: how will you differentiate yourself from the competition? One way would be defining what interests you most: quality or volume. For example, if your sweets will be of standard type at reasonable prices, which translates into higher sales or if you prefer to sell finer sweets and ask for a higher price, which can reduce your market spectrum but increase the loyalty of your customers, being more exclusive products.
Promotion: you can devise a special type of marketing for traditional dates such as Christmas, Halloween, Children’s Day. Remember that fashion candy will be the leader in sales, so it is important to keep up with trends.
Recommendations when putting a candy store
Customer service: is one of the key points when you establish a business of this kind, be friendly and have a good disposition to help your customers on the line of products that you handle in your candy store, add points.
Neatness: in this type of business related to food must dominate the order and cleanliness. But at all times keep in mind the safety of your sweets, keeping them away from strong smells and at room temperature.
Punctuality: even if you are independent and have your own business, you must be committed to the hours of service that you establish for your candy business. You may need help because they usually must be large and can be overwhelming for one person.
The rotation and the assortment: it is very important that you are aware of the expiration of your sweets so that they are always valid and there is sufficient existence so that your customers do not need to go to the competition. Remember that you should not depend on a single candy supplier because, if for some reason this fails you, do not run out of candy to sell.
We also recommend you to check this article to increase your sales: http://marypwaters.com/2017/02/20/need-more-sales-try-this/