Should You have an Online Store or a Brick and Mortar Store for Your Craft Business?
If you make your own handmade craft pieces, then you might want to take it to the next level of opening up an online store or a Brick and Mortar store, this means you can get paid for doing what you love. Opening your own craft business is an exciting opportunity, but it should also be one that is thoroughly thought out – you don’t want to jump to any rash decisions. Whilst reflecting on how to sell your items, take time to make some more stock, as this will help you fill up your online or brick and mortar shop.
Opening a Brick and Mortar shop is harder, and will cost you a lot more money, but it could also result in more success and sales. Online shopping is cheaper, convenient, and easy, but you are less likely to gain a massive amount of sales, unless you are very lucky; online selling platforms have a lot of sellers, which means a massive amount of competition for you – you will have to be the best of the best to be a successful online seller.
The main problem with Brick and Mortar stores is that the world of online shopping has taken over; when people shop online, they are in the comfort of their own home and can get cheap or even free delivery, and for big holidays such as Christmas, this makes buying gifts less of a hassle. Many people still prefer to go into a shop and look at the items before they buy, so high street shopping has not completely lost popularity.
Deciding on an online shop or a brick and mortar store depends on what you are selling; many physical stores are expensive to rent, so you will need to consider if you will make plenty of money from selling your items to pay the rent for the shop. There are also many important factors to think about such as shop insurance, public liability insurance, and not to mention all of the technical equipment needed to make sales. Online selling platforms make it much easier to sell your items to others, and apart from tax and national insurance, there is not a huge amount to payout, which means you can invest more in online advertisements and marketing. If you sell and work from home though, you will need to make sure that you have comfortable working conditions; if you have the heating on a lot and your house is still cold, it could just mean that you need some new double glazed windows to keep the heat in. If you are in desperate need of new windows, you could get in touch with a Gloucester Double Glazing company, or a double glazing company near you to provide you with brand new windows.
If you’re someone who enjoys meeting and interacting with people, then a brick and mortar store could be more for you, because if you are a cheerful and happy person, that will certainly attract customers. If you’re someone who likes to get on with their work and not be bothered by customers, then an online store could be more your thing.
Markets and craft fairs could be better if you like the combination of selling online and selling in person – this is hiring a stall. You will have to pay the market or venue owner for a table space, and then whatever money you make on that day will be yours; many venues are cheap to sell with, and guarantee a high customer footfall – here are some top traditional market place locations in the UK.