The user has become accustomed to having mobile application development for everything and more and more businesses want to own their own application. More and more companies dedicated to the development of applications are appearing and others are developing to offer development of apps to their clients. The interest for mobile app development has become a trend, so there are a number of strategies or actions that we would like to introduce you and that will surely interest companies specializing in the development of mobile applications.
Cross-platform mobile application for Android and iOS
Your app should be cross-platform or cross-platform, compatible with at least Android and iOS. Although many developers see that the return on investment is relatively higher in the Apple store, it cannot be overlooked that the number of users on Android is much higher, reaching a market share of 78% in Latin America and up the 90% in Spain.
We must also take into account the mobile application development of the web app version, which has the advantage of not needing to be downloaded as such, but consuming a greater volume of data every time it is used. If you have an app that will be used frequently, better optimize it for download, which will also offer advantages such as push notifications or higher loading speed. The web app version will be an interesting option for a timely or very sporadic visit. In any case, it is necessary to be attentive to the novelties that appear in the market like the newly appeared progressive web applications.
Business model of your app
Some will assure that an option based on micropayments will be better on iOS and that on Android it will work better to insert advertising within the app. In any case, it will depend on the strategy of the client or the mobile application development companies. Many companies opt for the freemium model, in which the user will be able to have free of charge a basic part of the content to test or cover their elementary needs and to complete it by means of micropayments. Another option is the native advertising, which allows to be directed towards a very segmented public and for which will normally be charged for download achieved through the ad inserted in your app. This type of models is the most common and when you get a high number of downloads offer a great profitability. In any case, any business model on which we base our app will require time and application of ASO (App Store Optimization) techniques.
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Security in your app is key
Increasing the number of downloads increases the interest in accessing the data generated by the user and manipulating the app to show a much more invasive advertising. Although mobile application development companies should create the app and provide a follow-up maintenance, they should also be concerned about publishing to app stores, which will ensure that your app is safe. Therefore, it is necessary that the application development companies advise their customers to upload their apps to the official store where they will enjoy greater confidence from the end user.
Normally you should program in Java for Android or Swift for iOS since they are languages that natively adapt to both operating systems, but there are also developers who prefer to use C #, C, NET, and VisualBasic.
Developers can have their application store user data in the cloud. While some apps store that data in the device’s own memory, others are willing to store it on a server. This method facilitates access to data saved from different phones or tablets without the user having to worry about deleting the application or renew their mobile. Once installed and logged on, everything will be there as it left in its last use.
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Internet of things, trend for the next years
Application development companies should begin to consider the rapid advancement of the Internet of Things, which in a very short time will be present in our day to day. It will be advisable to be aware of how Android and other operating systems adapt to IoT. In addition to smartphones, tablets, and computers, there are other devices that connect to offer extra features that were traditionally their own, such as connected clocks, scales, rings, vehicles, shoes, etc. In short, programming codes similar to those of apps, but with the peculiarities of the object to which it applies.
Mobile Application development for all types of businesses
Until now, it is common that it was mainly technological companies that bet on having an app. But more and more companies want to have their own application, regardless of their nature (restaurants, physical stores, public bodies …) as it can serve as a form of promotion, contact or assistance to customers and offer content additional to those of their Physical business App developers should consider that the market expands and offers new possibilities when every type of business can have an app.
Keep app updated
For this, do not stop in the development of the app, paying attention to trends, user behaviors, but also to the novelties that incorporate its competitors. This means maintaining the development and adding a constant value to your app. While the initial investment of development will be greater than having to create an app from scratch, you also have to keep it up to date, improving it, correcting errors and adding new features.
Following these tips will allow you to offer a functional and interesting app, helping to achieve the success of your business.