Most businesses these days are turning to digital methods of marketing for their promotion; using methods such as television advertising, radio advertising, or internet advertising (whether it be through SEO, PPC, social advertising etc). A lot of businesses often forget about print marketing and the benefits it yields over the more popular digital methods of marketing.
Although there are countless companies utilizing the power of print marketing already, there are for more who are not. This alone puts your company in a better position if you start using print marketing – because you have less competition there, there are less choices for your target audience, which means your business is more likely to be discovered, and if your advertisement is done well, possibly convert them into a customer.
There are lots of ways you can use print to help you market your business, these include using business cards (to hand out at events, conferences or other networking opportunities), flyers, brochures, leaflets and booklets can all be distributed via the post or handed out in person to help increase your brand awareness and reach a wider audience.
One of the best advantages to print marketing however is the price. Print marketing costs a fraction of the price of digital marketing methods, and can yield just as impressive results. To help you come up with some effective ways of putting print marketing to use for your business, I have found some great examples and listed them in this post for your inspiration!
The printing process is just as critical as the design process, a poor choice at this point could leave you with marketing materials that aren’t up to the high quality you want to associate your business with. So you need to ensure you’re using a printing company who provide high quality prints, and for this I recommend NextDayFlyers.
Whether you want to print color brochures, business cards, presentation folders, postcards, booklets or anything else, they can do it for you and they will do it to the highest possible standards. Every order placed with NDF goes through a quality check process to ensure your prints are delivered to you just as they look in your digital designs. NDF are great if you need your prints in a hurry, most orders can be delivered the very next day, and if you place your order early enough you can even pick it up on the same-day in some cases! NDF are a printing company to rely on, if you need high quality prints they will not let you down.