social networks

8 Powerful social networks platforms for marketing your business

With over 2.7 billion users worldwide, it’s no surprise that social media marketing is a vital aspect of almost every business. Giving your business a presence in social networks improves the brand awareness rate, boosts conversion rates, increases traffic to your website and optimizes the customer experience. The question is not whether you should use social media to promote your business, the question here is how are you going to do it.

In an ideal world, surely you would manage a page in each platform, you would offer original and personalized content in each one of them and you will arrive at the office is a flying unicorn. But in real life, most companies have limited resources, tight schedules and a million other things to do. These limitations mean that when you plan your marketing strategy in social networks, you must choose your battles with wisdom.

When it comes to social networks, yesterday’s giants may not be relevant today and tomorrow’s trends may be overlooked today, so you should keep up with everything that happens, and it’s about to happen. Therefore, we have prepared a small guide with each and every one of the social networks that lead the market, to help you decide in which of them to invest your time and, perhaps, your money.

Here are 8 masters in social networks platforms for your business


What is it?

It is the Lionel Messi of social networks. Since it was launched to the general public in 2006, Facebook has become the leading force in the market, allowing users and brands to coexist in harmony in the same timeline. People from all over the world can connect, share updates, photos, and videos, chat, play, read the news, broadcast live videos and reduce their productivity in the office.

social networksWho’s there?

In 2017, Facebook exceeded two billion active users. Which means that your parents, your childhood friends, the supermarket in your neighborhood and your neighbor’s dog are there. Do you have the feeling that not everyone is so active? Well, 1,320 million users spend their time on this social platform every day. However, recently it was reported that teenagers are leaving Facebook for more young, modern platforms without parents in between.

Fun fact: the “Like” button has been pressed 1,130,000,000 million times.

Why should you use it?

It is the largest and most popular social networks in the world. Being it is vital for your online presence.

Facebook has hundreds of different functions (all the time you add some) that will allow you to experiment with new marketing techniques.

There are also advanced payment marketing tools to promote your business efficiently.

Thanks to its statistics you can analyze the performance of your content and get to know your audience better.

Now, watch the movie “The Social Networks” will be much more enjoyable.

Conclusion: If you are not there, you do not exist.

You may also like to read: 10 Ways to Grow Your Small Profitable Business


What is it?

While many social networks can overwhelm you with the amount of content they publish, one of the main strengths of Twitter is the limit on the number of content users can share. Whether the length of the text (from the original 140 characters, to 280), the duration of the video (two minutes and 20 seconds) or the number of photos per publication, you will always have to do everything possible to publish short tweets and direct.

Fun fact: the company, founded in 2006, was almost called “Friendstalker”. Yes, we know, how much money they could have made with a name that invites you to be a snoop!

social networksWho’s there?

Twitter has more than 328 million active monthly users who tweet about 500 million times a day, which makes it the leading social platform for live updates and breaking news. Its nature provided with immediacy makes it more attractive for younger audiences. Only in the USA UU., More than a third of Twitter users are between 18 and 29 years old.

Why should you use it?

It is one of the quickest and simplest ways to reach potential customers directly.

The platform allows brands to provide fast and accurate customer service.

You will be able to reach a new audience by getting on the bandwagon of the topics that are trending at that moment.

You will easily analyze the performance of your content by reviewing the analytics of Twitter.

Conclusion: reach your customers quickly and directly.


What is it?

Many consider that Snapchat is the thin line that separates adults and youth. The interface of this social networks invites users to take a snapshot or record a video and send it to friends and followers. The “snaps” you send can be seen for up to 10 seconds before they disappear in a vacuum. In addition to that, you can add text, emojis, drawings and, the cake cherry, fun filters.

Fun fact: Once, Snapchat was called “Picaboo”. Maybe they were targeting an even younger audience …

social networksWho’s there?

Founded in 2011, Snapchat already has 300 million monthly active users who send more than 1 million photos and instant videos and watch more than 10 billion videos per day. As we said before, Snapchat is the most modern and “youngest” social platform. How young? Well, about 71% of users are under 34 years old, 30% of US millennials use it regularly and their penetration rate among people aged 12 and 17 in the US. UU is 83%!

Why should you use it?

It is an excellent way to present your business to young people.

You have different payment advertising formats to help increase the reach and interaction of your audience, such as convert video ads, sponsored Geofilters (geolocation filters) or sponsored glasses.

Increase your presence in social networks through mobile devices (there is no desktop version of this application).

With Snapchat, you will build a more personal relationship with your customers. Try to show moments “behind the scenes” of your business or day to day in the office. Or simply take a tour of your office and share it.

Conclusion: start taking pictures if you do not want your business to disappear in 10 seconds.


What is it?

We could have started this section by saying “A picture is worth a thousand words” but we are better than that. Instagram is a social networks created to share photos and videos.  After Snapchat’s worldwide success, Instagram launched its own Stories feature in August 2016, allowing users to upload photos and videos that disappear after 24 hours.

Fun fact: Cannot you decide on a filter that makes your “selfi” really different and original? Clarendon, Juno, and Gingham are the most popular filters. Try them!

social networksWho’s there?

In two words: many people. If you want to analyze the numbers, here we go: the 700 million monthly active users have already shared 40 billion photos. More than two-thirds of users are women, most are between 18 and 29 years old and 80% are outside the US. UU Keep it in mind when selecting your content.

Why should you use it?

You create and easily control the visual language of your brand.

Instagram users interact with brands 10 times more than on Facebook and 84 times more than on Twitter.

You will expand your visual identity and communicate through images to convey your message.

The use of #hashtags is an excellent way to reach a wider audience and access trends

Conclusion: it is more than just a mouthwatering application to your friends with photos of your food. It is an excellent way to promote your business.


What is it?

The artistic and great boy of the class. That’s Pinterest This network offers users the option to share or save content in “Pinboards” or online collections that generally revolve around a specific topic. The social networks chic, which was launched in 2010, does not put a limit on the number of collections that a user can create and encourages interactions between users, such as commenting, “repining” and putting “Like”.

Fun fact: Pinterest was born from the love of its CEO, Ben Silbermann, for collecting insects.

social networksWho’s there?

More than 150 million active users visit this platform every month. Half of them live in the USA UU Another interesting demographic on Pinterest is that 81% of users are women and 67% of the community is under 40 years old. The most important feature for companies is that 83% of users said they would prefer to follow their favorite brand or a store than a celebrity. If you plan to see all the “pins” of this network, delete it from your agenda because there are already more than 50 billion of them.

Why should you use it?

On Pinterest, people are looking for your product. In that sense, it is likely that your message does not fall on deaf ears.

93% of active ad users use Pinterest to plan purchases! This is the place where you want to be.

About 5% of all referral traffic to web pages comes from Pinterest, the second source behind Facebook.

Unlike tweets, Facebook posts and donuts in the office kitchen, the pins last a long time.

It is easy to target specific audiences with promoted pins.

Conclusion: create a great content that will surely favor your brand and your products. Do not forget that people want to spend their money.


What is it?

It is the # 1 site to share videos on a large scale. It was launched in 2005 and is currently one of the most popular websites in the world. From mega brands that publish their commercial videos, to ordinary people who share homemade clips of dancing cats; there you can find almost any type of video content. And this great online library adds and continues. The social aspect of this platform is reflected in the ability of users to upload, rate and share videos. And also comment on them.

Fun fact: the first video uploaded to YouTube is an 18-second video of Jawed Karim, one of the founders, at the zoo. A piece that will remain in the annals of history.

social networksWho’s there?

Probably the most people you know since more than 1.3 billion people use YouTube. Statistics show that eight out of ten people between 18 and 49 watch videos at least once a month. More key data: the male-female ratio is approximately 1: 1, 70% of users see the content of the page on mobile devices and there are already more than 500 years of YouTube videos that are watched every day on Facebook.

Why should you use it?

Millennials prefer twice as much YouTube as traditional television.

62% of young people in the millennial generation and 51% of adults over 35 said they would probably take action after watching YouTube ads.

There are several options to segment the content that will help you reach only the most relevant audience.

There are many ways to measure and analyze the performance of your ads.

Conclusion: it’s like advertising on television, only cheaper and with a broader scope.


What is it?

LinkedIn is the social network of suit and tie. Launched in 2003, (is the oldest member of our list), this business-oriented platform has more than 500 million users who can connect with each other and find job opportunities. Like Facebook, Twitter and Instagram, LinkedIn is a social network but it is not the right place to post photos of your records eating more tacos per minute. Think of LinkedIn as an ongoing online networking event that you can use to promote yourself or your business with a design somewhere in between a Facebook profile and a resume.

Fun fact: the average CEO has about 930 connections on LinkedIn.

social networksWho’s there?

While LinkedIn has more than 500 million users, only just over 100 million are active at least once a month. But do not let these figures fool you: 49% of the main decision-makers use LinkedIn for commercial purposes. 44% of users are women, 61% are between 30 and 61 years old and more than three-quarters of users earn more than $ 75,000 a year.

Why should you use it?

You can connect, relate and collaborate with key figures in the field of your business or profession.

You will attract new talents to your company (more than 40 million students and recent university graduates use this platform).

It is easy to present new products and services and analyze the comments of your professional community.

It is a good way to know the skills and commercial networks of your competitors.

Conclusion: Save time and money by sending your CV to all companies and take advantage of the power of the networks.


What is it?

Approximately six years after Facebook came to light, Google came out to compete with its own social network. The year 2011 was running and the attempt did not go according to plan. With features similar to the Zuckerberg network, Google Plus allows you to share content, comment, “like”, say +1, in other publications, interact with other users and enjoy the full range of wonderful products from Google. In addition to these options, users can decide who will see each photo, video or update that they upload using “Circles”, (social collections that serve to organize and label connections) However, all these features did not help the platform to succeed and it is generally considered as the failed network.

Fun fact: Mark Zuckerberg has a Google Plus profile. He has never made a publication.

social networksWho’s there?

There is no updated data on Google Plus users, but if we trust previous data that was published, we can estimate that about 65% of users are male and about 70% are 35 years or older. Because this network is connected to Gmail, and other Google services, it has almost 400 million members, but only a portion of them are active.

Why should you use it?

Purely and exclusively to help your search engine optimization (SEO). Maintaining a Google Plus profile will increase your ranking in the search engines.

The commercial pages of the platform are connected to Google’s My Business, which makes it easier for customers to find you and connect with your brand.

People who use this social networks love it. Google Plus topped the US consumer satisfaction index in 2017. Try it, you may also fall in love with it.

Published by RuSSali

The author has many years of experience in the writing and editing industry. He likes mostly in areas related to business and investment, eternity diamond rings and other similar topics. He shares his Ideas on his blog Entrepreneur Business and Wedding Photography Business.

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