Starting a successful business is no easy task. The good news is that often the problems that every entrepreneur faces, many of them are common. On the other hand, the amount of effort and work that you put to investigate the market a little will determine its success in addition to having solutions to many other problems that we will not mention here.
In this article, we not only point out five common problems of small businesses but also how to solve them.
Problem 1: Marketing:
Confusing marketing with sales is very common. But your market is where your advertising is being targeted. Marketing is all the research that will start even before the conception of the business or the idea of business itself. In addition, your market may be large and you do not have a budget for your advertising to reach large numbers of prospects.
Solution: Begin by targeting more and building a small group where you focus your advertising and then gradually expand.
Problem 2: Time management:
Many entrepreneurs when they start a business, suddenly realize that they have to assume several roles and many more responsibilities. It is the worker, the manager, the publicist, the messenger, etc. This can take up a lot of time to focus on your strategies
Solution. Start delegating roles to your employees. Release time-consuming tasks.
Problem 3. Price:
Many feel they have a shortage of customers that makes them resort to low rates of their real investment and feel the need to lower the price to be competitive.
Solution: Be competitive by resorting to other aspects. Customers do not just want something cheap. If it’s about buying, give it an addictive experience that will make it come back. If it is a service; give him a bonus that does not offer his competition Price is not everything.
Problem 4. Without efficient networks:
.If we do not have networks it is impossible to stand without advertising. We need networks to get partners, customers, suppliers, etc.
Solution: Start attending either commercial or social event. Every person you meet is a referral or a potential client.
Problem 5: Customers:
It is difficult to reject a customer who is looking for a service that we do not provide.We are tempted to offer this service for fear of losing it.
Solution. As an independent worker, you have the ability to decide on your assignments. Handle a list of possible services you can offer compatible with that of your business. Try to supplement the service. It can even serve you as a way to offer a complete service that your competition does not offer.